Guiding Gen Z

FOCUS ON: Describing the Gen Z Lifestyle Trying to connect with recent college graduates as they enter the workforce? Understanding anyone born after 1995 requires a look at their media consumption, brand interests, entrepreneurial bent, marketing eye, and desire to co-create culture. The need to learn about Gen Z has resulted in a number of […]

Best Jobs For…

FOCUS ON: Best Jobs for Americans According to Glassdoor, Data Scientist tops the list of the 50 Best Jobs in America. Three engineering jobs made the top 10, as did jobs in HR management and occupational therapy. The three factors that determined these results were number of job openings, salary, and overall job satisfaction rating. […]

The Job Search Jungle

FOCUS ON: Defining Unemployment Job seekers are not always specifically those out of work. Yes, some may be unemployed, but they may also be underemployed or have given up on finding employment. Terms such as “discouraged workers” or “marginally attached workers” are used in addition to terms such as “the real unemployment rate” and “nonsense.” […]

21st Century College Courses

FOCUS ON: Colleges that Go Beyond the 3 R’s Getting today’s students excited about learning in a college classroom may take more than eradicating a 600-seat-lecture hall. The courses colleges offer should be on top of today’s technology – courses such as “Level Design and Development for Video Games”, “Technology Entrepreneurship” and “Audio for the […]

College Costs

FOCUS ON: The Value of On-Campus Employment Yes, students can get jobs on-campus, but do they see how these typically mundane tasks (e.g., copying, filing, emptying trash) relate to life after graduation? Most likely students take on-campus jobs for the income or convenience and may not recognize their wider value. Career counselors can offer a […]