Guiding Gen Z

FOCUS ON: Describing the Gen Z Lifestyle Trying to connect with recent college graduates as they enter the workforce? Understanding anyone born after 1995 requires a look at their media consumption, brand interests, entrepreneurial bent, marketing eye, and desire to co-create culture. The need to learn about Gen Z has resulted in a number of […]

Cultural Fit

 FOCUS ON: What is Fit? A match with organizational values? Ability to get along with clients? Having fun with the interviewers? Pure chemistry? A match with diversity goals? Because the definition of “fit” determines who will get hired (which depends on who is doing the hiring), it is tough to predict on-the-job success. Knowing that […]

Graduates and the Job Market

FOCUS ON: Backpacks to Briefcases Google that catchy term, “backpacks to briefcases” and you will find hundreds if not millions of links that offer something on the topic of what graduates are facing this month. One source is the book with that title found on Amazon.com (2006, published by Life After Graduation). Several other search […]

College Costs

FOCUS ON: The Value of On-Campus Employment Yes, students can get jobs on-campus, but do they see how these typically mundane tasks (e.g., copying, filing, emptying trash) relate to life after graduation? Most likely students take on-campus jobs for the income or convenience and may not recognize their wider value. Career counselors can offer a […]