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  • Writer's pictureMelanie Reinersman

Guiding Gen Z: Helping those entering the job market today and tomorrow

Updated: Jul 6, 2020

Generally, anyone born after 1995 through the mid-2000s is considered a member of Generation Z. Also referred to as Post-Millenials, they are the focus of heavy research as employers, marketers and service providers are trying to grasp the unique characteristics of this group that is quickly replacing the baby boomers in the work world. Whether you are doing the hiring, training, supervising, coaching or counseling of someone in this generation, the objective is clear: learn all you can and use that knowledge to make the relationship work! ~ Melanie Reinersman,

FOCUS ON: Describing the Gen Z Lifestyle

Trying to connect with recent college graduates as they enter the workforce? Understanding anyone born after 1995 requires a look at their media consumption, brand interests, entrepreneurial bent, marketing eye, and desire to co-create culture. The need to learn about Gen Z has resulted in a number of infographics that sum up this group and provide insight into making a connection that should be evolving rather than elusive. Read more.


With a vast supply of data and search tools, Gen Z students are shopping around to find schools and majors that meet their need for stability and success. Top majors include environmental science and sociology, but they have not ruled out the option of building their own major. Read more about what these students are looking for and why.


With the typical underrepresentation of women in STEM careers, encouraging Gen Z to consider such careers may require connecting with their emblematic career values, creating a network of role models, and cultivating industry partners. Read more about female Gen Z talent in Career Convergence.


For women in the workplace to achieve and maintain fiscal equality, they will need to take advantage of the better economy and negotiate salaries more aggressively than Millennials. Wealth disparities between men and woman, or between Gen Zers and other generations, affect the housing market, paycheck savings, and the influence of boomer parents. Read more from Forbes.

TOP TEN: Ways to Prepare to Work With Generation Z

Entrepreneurs and executives, as well as coaches and middle managers, can better understand the Gen Zers they will be working with if they follow some tips: Encouraging the Gen Zer to work independently allows their entrepreneurial spirit to flow. Balance workplace structure without micromanaging to let Gen Zers feel connected. Read the rest of the ten tips that are key with this group.



“Every generation inherits a world it never made; and, as it does so, it automatically becomes the trustee of that world for those who come after. In due course, each generation makes its own accounting to its children.” - Robert Kennedy
“We need the next generation to be motivated and to push technological boundaries, to seek out new innovations.” - Buzz Aldrin


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