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  • Writer's pictureMelanie Reinersman

Networking in the 21st Century: The Role of Technology in Reaching Out

Updated: May 26, 2020

Traditionally, networking involves attending events, shaking hands, collecting business cards, and connecting again at a future date. Technologically, networking is blogging, tweeting, branding, and more. Is it possible for these two plans to ever intersect? Yes! Don’t look at networking in terms of opposing tasks, but view the goals and embrace the options.

FOCUS ON: Leveraging Relationships for Success

A tech expert and Harvard Business Review contributor explains why networking is more important in the 21st century. Watch the video, shared on

JOB SEARCHING: Alternatives to LinkedIn

Joining or being active in a professional network is an effective method of job searching. Is LinkedIn the best one for all? Look at alternatives, such as, beBee, and Spiceworks if your client is an IT pro. These communities attract solo techies as well as CIOs. Read more about the benefits of networking outside of LinkedIn.

COLLEGE AND UNIVERSITY: Online Students Network Too

Discussion forums, alumni portals, and social media platforms are commonly used by online students to network. Because networking is still one of the most effective ways to obtain a new job, don’t let your clients’ status as online students deter them from connecting with other working professionals. This one university’s infographic reveals the how and why of creating mutually beneficial relationships.

FOR PRACTITIONERS: Reach Many via Webinars

Before you say yes to leading your next seminar online, check out “The Career Practitioner’s Guide to Conducting a Webinar.” Tools, key tasks, and common questions are addressed by one of the “Technology Twins” in her recent presentation.

TOP TEN: Tips for Quality Networking

Selectivity, discretion, and mindfulness sum up the top tips for quality networking. Read and implement all ten tips from this article.


“The great myth of our times is that technology is communication.” - Libby Larsen
“High tech needs to be complemented by high touch.” - Richard N. Bolles
“Chase career relationships, not job postings.” - John Tarnoff
“The Internet has given us 10 or 15 new styles of communication…I see it as all part of an expanding array of linguistic possibilities.” - David Crystal


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